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The short answer is that search engine optimization (SEO) is the mindful creation of Web site content that anticipates what your potential customers would type in to find you in a Google search.
When a user Googles a search term, the most relevant pages appear highest in the search engine results. Google calculates the relevance of each page by indexing three variables:
As you create site content in the form of blogs and static pages, consider search terms that best describe your business. Write about your products, company news, special offers and events. Be sure to mention the cities or regions you serve.
To increase the number of Web sites linking to your site content, build a social network starting with your blog. Post updates as frequently as you can. From there create Facebook, Twitter, LinkedIn and YouTube accounts and broadcast your messages.
The more often you update your Web site, the more frequently Google's search engine software will crawl your site. The Google algorithm is calculating which is the most relevant content, and the most relevant content generally means the most recently updated.
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